The award is part of Verona in Love Festival 2021 and aims to promote and finance the art of songwriting about LOVE in a competition where a jury of experts will evaluate artistic talents from all over Europe.

The art industry and the music sector in particular, in the COVID-19 era, are suffering from a profound crisis. The ELSA award wants to create a new kind of artistic proposal that is able to support and push the “minor” music sector, songwriters and emerging artists. The project will reinvigorate the music sector by offering new creative inputs and giving hope.

The project’s main objective is to share new ideas, creativity and art through the theme of Love, which can tear down the invisible barriers that separate people. The project aims to connect all European artists, to give them visibility and to contribute to their promotion.

The award lasts 6 months and finalists will perform in Verona on the main stage of the Festival. The winner’s song will be produced by an international recording studio. All the competing works will be published and streamed on the official playlist, website and social media.